Most of us are determined to get our viewpoint out in the marketplace, that we overlook the importance of listening, particularly when talking with prospects and clients. Listeninig gives you the opportunity to remain present and pay attention to what client, prospects are saying and showing. Since much of our communication is non-verbal, its a skill that is essential for success. At its very basic listening demonstrates that you care. Simple, yet forgotten and overlooked.
Finally don't forget the words of Epictetus Greek philopher who said, "Nature gave us one tongue and two ears so we could hear twice as much as we speak."
Action Tip: Are you failing to make eye contact, scanning the room or monitoring your blackberry? If so, consider what sort of message you are sending.
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