Why Law Firm Public Relations Fails?

For any law firm public relations initiatives, to be successfully implemented requires first and foremost buy-in from the decision makers of law firms.

When that doesn’t happen relationships are bound to go  south, and that frequently is chalked up to the following: 

•    The lack of serious commitment on the part of the firm, has led to missed  opportunities.
•    Unrealistic expectations of the law firm.
•    Attorneys taking the back seat. The assumption being:  we  have the ‘PR Firm’ to do the work.
•    Disrespect, not valuing the work of the public relations professionals.
•    Lack of understanding on the part of the attorneys on the basics of media.

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