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Monday, May 12, 2008

Tidbit: ABC's of Legal Marketing Plans

What a Marketing Plan will help you with:

A basic marketing plan can help improve your legal practice in several ways:

• The plan will help the law firm identify their target market.
• Sets objectives and provides a roadmap, of how to reach the final destination.
• Allocate and assign individual or teams with specific tasks.
• Helps retain current clients and increase business with them.
• Provides metrics and sets benchmarks to measure success.

To find out more about how to evaluate your firm's marketing plan, please email me.

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