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Monday, June 02, 2008

Taking Stock in Slower Economic Times



    Slow economic times are blessings in disguise, as these particular periods provide ample opportunity to revisit the law firm business plans and modify them accordingly. Below are a couple of suggestions to get you started:

Action Steps:

  • Take stock of what worked and what didn't. Create two lists.
  • List action items in order of the easiest to improve to the most difficult.
  • Name areas of your practice which you need help with.  Is it systems? Time management or improving a current marketing tactic such as speaking. Let's face it, when you're giving presentations you want to be invited back, rather than re-inventing the wheel. Do you know which strategies to implement?

    My partner in crime Allison C. Shields of Legal Ease Consulting  and I put together a tele-class, "How To Grow Your Law Practice On A Shoe-String Budget".  Consider buying the home study version and working at your own pace. The class provides a foundation for understanding and implementing a marketing plan. Here's what past participants have said:

"I have really enjoyed listening to both of you. I have learned a lot from both of you, and it has caused me to do a lot of thinking about my clients and my practice. Candidly, the class exceeded my expectations about receiving information to "put it all together" to market my practice. Thank you both for putting together and presenting a great class.”
-Mark R. Callender, Esq., Baton Rouge, Louisiana

"The materials were excellent. I would definitely recommend it to other attorneys. I'm already using some of the tactics I learned, particularly: focusing on two or three people at networking events, the two and fifteen minute rules, and the ‘big rock/little rock’ concept. My expectations of the teleseminar were more than met."
-Brian Mittman, Esq., White Plains, New York





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