Tidbit: Reporter Deadlines

 

When calling a reporter/producer ALWAYS ask if they are on deadline. Why? This will:

1)Drop their guard
2) Let them know that you are interested in their deadlines. They will tell you when it’s appropriate for you to call back. It’s a good way to lay the foundation to build a solid relationship with them.

However, if the reporter is calling you, well, that is an entirely different matter.