Tidbit: Tips For Nuturing Your Relationship With Your Marketing Firm

Even when law firms find "marketing/public relations" agency or consultant of their dreams. Like any other client relationship, both parties MUST work together and  keep the working relationship healthy, whole, with both quantifiable and non quantifiable deliverables. Below is a checklist to review when working with a consultant/agency:

• Set realistic expectations up-front for goals and deliverables.
• Meet with ALL the team responsible for your account.
• Be open share ideas and thoughts with pr/marketing folks.
• Providing ongoing feedback-both positive and negative.
• Meet regularly to discuss results and modify strategy.
• Celebrate the successes, It builds teamwork.
• Should you need to end the business relationship, act quickly but be certain to honour contractual agreements so that the firm's reputation remains solid.