ABC's of Public Relations For Lawyers

Often the missing ingredient from a successful legal marketing plan is commonly
referred to as the "expert factor". This is when your target market gets to know, like and trust you before doing business with you. Essentially, an expert is perceived as someone with authority and credibility. The expert is out in the marketplace. You see them quoted as a source in publications, giving presentations and writing bylines.

This is why public relations is such a pivotal piece in your marketing. Strategies, such as networking, speaking, writing and media relations, enhance your visibility, credibility, personal relationships and referrals. Clients can not like or get to know you if they don’t know that you exist. These tactics keep you on your prospect’s radar screen, build your position as a "thought leader", and expert in your target niche.

In the white paper, “How to Get a Reporter’s Attention Without Losing Your Shirt,” you will receive a solid foundation for working effectively with the press without going stir crazy. In a sense reporters are like your target market - they will
only quote you if you help them with their needs. To receive this report sign here and mention mention Profiting With Public Relations.  In addition you will also receive a free month membership of SCG Legal PR Network -- where legal experts are connected with journalists.

Comments

[melissa lande]

Just in case you want further info on this -- In 1985 (ish), I worked on a project with Matthew Bender & Company celebrating 100 years of the legal Profession. In PR terms, that's not an easy task. But we were showing that without lawyers, lawsuits wouldn't happen to protect people's rights, which wouldn't lead to legislation, etc. Lawyers are the grassroots of the political system and we had some of the greatest lawyers, all experts in their respective specialties, work on this campaign (including Ralph Nader). So if you need me to help inspire future lawyers, call me-- 215 654 7950 Melissa Lande, Lande Commuinications, www.landepr.com --

[Antonia Donato]

Hello, thank you so much for your tips. I'd like to receive the report Profiting with Public Relations. Thanks! :)