Profiting With Public Relations

Questions Law Firms Should Ask Before Embarking on Public Relations.

As word of SCG Legal PR Network, a network that connects legal experts as sources with reporters is becoming well-known. We're discovering more calls about legal public relations.  So some words of wisdom, whether its your marketing/office manager or you are doing you're own public relations, save yourself some time/money/resources and first ask yourself the following questions:

Why does the firm want public relations at this particular juncture of their business objectives?
Who is the target audience? Does the firm have several audiences?
Is the PR strategy realistic?
What are the specific PR tactics, such as giving CLEs—both online and in person—getting published, becoming a source for the press, conducting seminars, etc.?
Can public relations goals be met within the allocated time frame?
Do you want public relations for practice groups or do you want PR help when working on a specific case?
How long will the firm be committed to the PR initiatives?
Which attorneys will regularly talk to the PR professionals to brainstorm ideas, etc.?
How frequently will this be conducted?
How comfortable are the attorneys talking with the press?
Do the attorneys have a basic 101 understanding of how the press works?

When done well, public relations achieves several objectives, including being an effective tool to support sales and marketing goals as well as positioning the practice groups as thought leaders and experts. Going through the motions isn’t enough; it is like having a PR hologram—the firm is committed but not really committed.

If you want to test the waters try SCG Legal PR Network's free Amethyst membership.

Are You Ready To Boost Your Legal Practice with SCG Legal PR Network?

Lets face it, there's nothing like getting some major publicity to build your client base, move prospects along the all important sales funnel while building your credibility as an expert.  SCG Legal PR Network, is a very affordable way to start building your expert status. Its simple, we send press requests/speaking opportunities to our members as soon as we receive them.

Simply put, SCG Legal PR Network is an online network, whose sole purpose is to make connections between lawyers as legal experts and journalists. The network was created to bridge the gap between law firms of all sizes and the media. Law firms, bar associations, law professors, law schools, legal consultants, legal recruiters, solo practitioners--anyone in the legal industry who needs press attention to gain credibility and increase business.

In the last few months, we've had press requests ranging from broadcast media to top tier magazines, including: CNN.com, Inside Counsel, Working Mother, Reuters TV, New York Magazine, Daily News (NY) and Lawyers USA. These are all opportunities to get ink in major media organizations for your legal practice.

As a thank you for taking the time and trying us out, we are offering a FREE month of Amethyst level membership of SCG Legal PR Network. You can cancel anytime during the month without getting charged.