There are vast array of tools that law firms can use when communicating with the press. The story/pitch must be newsworthy for the reporter to write about it. Below are three tools you can use to garner media interest:
1. Fact Sheets: these provide reporters with the data they need to support their story.
2. Press Release/News Release: these should announce something new, a piece of legislation, something that is going to have an impact on the community. Always ask yourself "tell me, something I don't know." Keep it short.
3. Media Advisories: Typically they can be used to alert reporters what legal experts are available to talk to the press on specific issues.
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