Profiting With Public Relations

Press Releases and SEO For Law Firms

Press releases come in all shapes and sizes. The best are short, sharp and crisp. Best of all, they grab the reporter's attention. In today's fast paced digital world one of the most important factors of press releases is  SEO. Here are are couple of tips to help law firms with SEO: 

1. Give 'Em What They Want: When crafting your headline and release, it's important to think like a reporter. They want something new and different. Tell 'em something new. But have the facts to back it up.   

2. Emphasize Your Most Important Keywords: Once you have some quality keywords to choose from, pick the most important ones and focus your headline on those and use them throughout the body of the release. Keep the release short. 

3. Keep The Release  Brief: Google generally displays only the first 63 characters (letters and spaces) of release headlines in search results, so make sure to get your key information across as concisely as possible.

As with all marketing tactics, the trick is to pick a couple of things and then consistently implement them. Far too often people follow the latest marketing and are often disappointed with they don't reap the results.

Maximizing Investments in Conferences/Workshops

Conferences and workshops are one the best ways of meeting potential clients, forge strong relationships and of course if you are speaking a great opportunity to showcase expertise.

Here's a couple of tips to get you started to maximize your return on investments:

• Go with the mindset of meeting a few people and making a solid connection with them. Remember its the quality not the quantity that counts.
• Make notes at the back of the business cards. These notes will help you reinforce the relationship once you have returned home.
• Do what you said you would. Case in point recently a promised a couple of female entrepreneurs some audio links of a teleseminar I had purchased. Upon my return from the West, I kept my word and delivered. 
• Finally, implement implement implement. Recently I heard a staggering statistic that most people who attend conferences don't implement anything but rather have this tendency to hop from one conference/workshop to another.  So become a doer. Remember things will be never be perfect implement and modify rather than waiting to be perfect. 

Finally apologies for to those who read my blog regularly. There's  been a bit of lapse since my last blog post back in early October.  Its been quite the year and I will keep you updated on the changes/developments as I get back into the swing of posting regularly. Finally a  big heartfelt THANK YOU to all of you who read the blog regularly.